How To Start Your Basketball Training Business From Scratch
basketball clients marketing sales Feb 10, 2021
If you're reading this blog I'm assuming you're a basketball trainer and you want to learn how to start and grow your own basketball training business from scratch?
If that's you, I want you to keep reading..
I'm going to dive into the nitty-gritty details so it might be a good idea if you get a pen and a piece of paper to make notes.
If you have any questions for me about starting up a basketball training business you can schedule a 15-min consultation call with me here.
If you're brand new and you haven't started training any players yet then this blog is for you and again it's very important that you do this step by step.
Let's say right now that you are a high school basketball coach and you want to branch off and do your own thing.
If that's you, I want you to focus on getting customers and this is where a lot of basketball coaches get this backwards.
Most basketball coaches will try to create this big brand and spend hours and hours on building a crazy website.
These types of coaches will spend thousands and thousands of dollars before they ever get any clients!
The way I work with coaches on how to build a real profitable successful basketball training business is to get customers first and that's what you have to focus on and when you focus on that then you will then have immediate revenue that can later pay for a website among other marketing tools.
STEP#1 FOCUS ON GETTING YOUR FIRST CUSTOMER
The first thing that you have to focus on is getting your first customer.
I've seen a lot of basketball coaches who struggle with this at the start and quit straight away.
Most coaches will quit before they ever get any traction with their business.
When you work at getting your first paid customer it might take you a couple of weeks or a month or maybe even two months, but the way I want you to get your first customer is by marketing yourself to parents.
If you go back to previous blogs I've written you will read me say that when I first started my sports training business I was really introverted.
I hated talking to parents over the phone and I didn't know how to market myself.
Once I broke out of that and learned how to write emails, create videos and truly market myself, that's when I started getting way more clients and it's gonna be the same for you and whether you like marketing or not it's all about focusing on sales.
Once you get your first customer you'll have the self belief that you can get as many customers as you want, but it's all about getting the first one and only focusing on that.
STEP#2 CREATING A CUSTOMER OFFER
So, I've talked about getting the first customer by marketing yourself to people.
Now, we have to figure out your actual offer to your customers.
The offer means what is included in your program.
Are you just showing up to the basketball courts and putting on a one-hour session and then that's it?
If you are, welcome to the 99% club!
Most basketball coaches in the United States are operating this way, and that's all right, but you need to be the opposite of what everyone else is doing, which means you need to add way more value to your clients.
Simply showing up to the session and delivering a great session is not good enough to parents anymore.
When you operate your business this way your parents are not going to stay in your program for long, even if you're a good trainer.
I want you to become a mentor to your athletes!
The way you do that is by offering value outside of the session to show parents that you are keeping their kids accountable.
You need to be able to show parents that even when they're not training with you they are still respecting you by staying accountable to you.
A few things I want you to think about:
What's the kids level of respect for you?
Are they able to talk to you on a daily basis?
Are they doing homework away from the court that you set them?
What is happening off the court when they aren't with you?
STEP#3 BUILDING A SYSTEM IN YOUR BUSINESS
Once you figure out the offer you will then need to create a system that will allow you to get clients month after month who stay in your program for years.
I want you to avoid selling blocks of sessions because this type of business model doesn't work anymore and if you're reading this blog and you've experienced that then you already know what I'm talking about.
You have to be able to run the business in a way where parents are paying you monthly or they're paying you annually to be a part of your program and they're fully committed to you and you're not working with uncommitted clients.
RUNNING YOUR SPORTS BIZ LIKE A GYM
I'm gonna leave you on this note - I want you to run your business the exact same way like a gym franchise.
I want you to charge your clients every 30 days and you're not going to be able to pause the payment or stop the payment unless there's a 60 day or 30 day cancellation notice.
This is how I want you to run your business and you do that by having contract agreements in place with each client when they enroll.
If you don't have contracts with your clients yet, I would highly recommend you create one.
I can help you with this by scheduling a 15-minute phone call with me.
Speak soon,
- Ben
How to Start a Basketball Training Business: 11 Best Steps!
1. Put Together a Plan For Your Basketball Training Business.
There are many important factors to consider when launching a new basketball training business.
New basketball training business owners need to put together a comprehensive plan that takes into account all of the different elements of their business. This includes everything from the initial start-up costs, funding to the day-to-day operations and marketing strategy.
Furthermore, new business owners need to be realistic about their goals and expectations. It is also important to have a solid understanding of the competition. With a well-thought-out plan, new business owners can increase their chances of success.
How Much Does it Cost to Start a Basketball Training Business?
All new business costs will vary greatly depending on the needs of the business owner, so be sure to do thorough research before making any final purchase decisions. Below we researched some of the basic costs when it comes to starting a basketball training business and found that costs can range anywhere from $1,993.02 to $33,241.00, depending on geographic location, quality and quantity of marketing investment, and other various factors.
Expense
Range 1
Range 2
Basketballs
$30. 00
$300.00
Whistles
$5.00
$30.00
Cones
$5.00
$100.00
Gym Rental
$35.00
$150.00
Team Pinnies
$25.00
$200.00
Office space
$0.00
$500.00
Communications
$200.00
$500.00
Utilities
$0.00
$1,200.00
Licenses & Permits
$50.00
$3,000.00
Business Insurance
$46.00
$86.00
Accountant Fees
$500.00
$5,000.00
Legal Fees
$500.00
$5,000.00
Software Fees
$25.00
$500.00
Advertising and marketing
$200.00
$5,000.00
Printed marketing materials
$172.02
$1,675.00
Making a website
$200.00
$10,000.00
TOTAL
$1,993. 02
$33,241.00
How Much Can I Charge for My Basketball Training Business?
The amount you charge for your services will depend on several factors, including but not limited to: the location of your business, the number of hours per day/week and what type of package clients purchase from you (e.g., one session per week vs two sessions per month). Most basketball coaches charge anywhere between $30-$100/hr depending on their experience level and qualifications as well as market demand for their services.
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How to Come up With a Name for Your Basketball Training Business:
There are a few things you should keep in mind when choosing a name for your basketball training business. First, you want to make sure the name is memorable and easy to spell. You also want to avoid anything that could be perceived as offensive or suggestive. Additionally, it's important to choose a name that reflects the type of basketball training business you're running.
Here are a few tips to help you choose the perfect basketball training business name:
Keep it simple and easy to spell.
Avoid anything offensive or suggestive.
Choose a name that reflects the type of business you're running.
Be creative! Brainstorm with friends, family, and colleagues.
Do your research. Make sure the domain name is available and that the business name isn't already trademarked.
You should also check out the following resources when choosing the perfect name for your baby clothing business:
Newfoundr's Business Name Listings
Shopify's Business Name Generator
Looka's Business Name Generator
With these tips in mind, you should be well on your way to choosing a great business name for your basketball training business!
Who Will Be Your Basketball Training Business' Customers?
Who is your customer?
Who will be buying (or attempting to buy) the products and services you're going to sell? Before you can begin developing a sales model, you need to figure out who it is that you'll be selling to. This may seem obvious since your business focuses on basketball training. But if your goal is to develop a large customer base, then your market will extend beyond just young people who want to learn the game.
Other potential customers for a basketball training business include:
People who want to improve their skills at their current level of play.
People who want fitness coaching in addition to basketball training.
People who are serious about playing professionally and need advanced help with technique.
People who only want help with certain aspects of the game (for instance, shooting).
People who currently play socially or competitively but have specific areas they wish they were better at (speed, jumping ability).
2. Form the Legal Business Entity.
Are you looking for ways to start your own basketball training business? You'll want to consider officially registering your business with local and federal governments. There are four different types of entities you can choose from, each with their own pros and cons.
Sole proprietorship:
The simplest type of business to set up
Offers no personal liability protection
Corporate organization:
Shareholders elect board members to run things
Requires an annual meeting with stockholders' meetings every three months
Limited Liability Company:
Provides extra protection for investors by limiting their liability exposure
Allows flexibility in operating their businesses
Partnership:
Business owner plus partners
Can offer personal liability protection
When deciding what type of business entity is right for your basketball training company, it's important to consider what kind of liability exposure you want and what your goals are for the business. If you're just starting out and selling to family and friends, a sole proprietorship may be enough. But if you're looking for more protection or to grow the business, a corporate organization or LLC may be a better choice.
No matter what type of business entity you choose for your basketball training business, be sure to register it with the state in which you'll be doing business. This will give you the legal protections you need to operate your business and protect your personal assets. To register your business, you'll need to file the appropriate paperwork with your state's Secretary of State office. You can find more information on how to do this on their website.
Once you've registered your basketball training business, you'll need to get a business license from your local city or county. This will allow you to legally operate your business in your area. To get a business license, you'll need to fill out an application and submit it to your local licensing authority. They will then review your application and decide whether or not to issue you a license.
Now that you know how to register your basketball training business, it's time to get started! Follow the steps above to get started on the right foot and be sure to consult with an attorney if you have any questions. Good luck!
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3. Source Financing Options for Your Basketball Training Business.
There are several different ways to go about sourcing financing options for your basketball training business, but it’s extremely important to think through each and every method because each decision may have financial implications on you and your business in the long term.
Some new founders may find themselves in a situation where your basketball training startup costs are actually only a few hundred dollars to get started, but we thought it was important to share the below methods in case you’re thinking of ideas down the road.
Here are 5 financing options for your basketball training business:
Raising money from friends and family
Bootstrapping by tapping into your own savings account
Sourcing investment from outside investors
Obtaining a bank loan
Getting money from a hard money lender
Now, there are of course many other alternatives to financing your business, but these 5 options are just a few that come to mind.
It’s also important to stress the importance of decisions and only make the decision you believe is the best fit for your current situation. There is no right answer when deciding how much money should go into starting up your own company, but there may be some guidance from below regarding what type of financing would work best for someone like yourself - so take note before making any final decisions about which path will suit both yourself and your basketball training business best! We definitely recommend advising your accountant before making any final decisions.
4. Open a Business Bank Account.
Opening a business bank account for your basketball training company can be a daunting task, especially if you're not sure what you're doing. But it doesn't have to be! There are different types of accounts that you can open for your basketball training business, depending on what you need and how much money you're looking to deposit.
We'll go over some of the advantages and disadvantages of each type of account, so you know what to expect from each one.
Checking Account: The most common type of business bank account is a checking account. Checking accounts are easy to open and offers a variety of features and benefits that can be helpful for businesses. One of the biggest advantages of a checking account is that it allows you to easily deposit and withdraw money as you need it. You can also write checks from your checking account, which can be helpful for paying bills or suppliers.
Savings Account: Another popular type of business bank account is a savings account. Savings accounts earn interest on the money that you deposit, so they can be a great way to grow your basketball training business's cash reserve. However, savings accounts typically have lower interest rates than checking accounts and may have withdrawal limits.
Business Card Card: If you're looking for a more robust bank account for your business, you may want to consider opening a business credit card. Business credit cards can be very helpful for businesses that need to make large purchases or need to build up their credit history. However, business credit cards typically have high-interest rates and may have annual fees.
No matter what type of business bank account you choose, be sure to shop around and compare features and fees before making a decision. Once you've found the right account for your business, you'll be on your way to the next step in building your basketball training business! As always, be sure you advise your certified professional accountant before making any final financial decisions.
5. Set up Your Accounting and Taxes System.
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As a new basketball training business owner, you have a lot on your plate. There are so many things to think about and so much to do in order to get your business off the ground.
But one of the most important things you need to do is set up a proper accounting system. This will help you track your expenses, revenue, receipts, taxes owed, and much more.
There are a couple of different ways that you can set up your basketball training accounting system.
You can use an online accounting software like QuickBooks or Xero
Hire an accountant to do it for you.
If you decide to do it yourself, make sure you choose a system that is easy to use and understand.
Once you have your accounting system set up, start tracking your income and expenses. This will help you see where your money is going and where you need to cut back. It will also help you budget for the future.
Make sure you keep up with your accounting regularly. This means setting aside time each month to reconcile your accounts and update your records. This may seem like a lot of work, but it will save you a lot of headaches in the long run.
If you have any questions about setting up your accounting system, talk to your accountant or financial advisor. They can help you choose the right system for your business and make sure you are using it correctly.
6. Obtain the Necessary Basketball Training Business Permits and Licenses.
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Starting a new basketball training business can be a daunting task, but there are some important things to keep in mind that can make the process a bit smoother. One of the most important things to do when starting a new business is to obtain the proper licenses and permits from the appropriate government agencies.
There are a number of different business licenses and permits that may be required, depending on the type of basketball training business you are starting and where it will be located. The best way to find out which licenses and permits you need is to contact your local business licensing office or chamber of commerce. They will be able to provide you with information on which licenses and permits are required in your area.
Once you have obtained the necessary basketball training licenses and permits, you will be able to officially open your business and start operating. Congratulations! You are now on your way to becoming a successful business owner.
There's a lot to think about when starting a basketball training business. One of the most important elements is equipment, tools, and supplies.
Here's a few tips to help you:
Determine what equipment, tools, and supplies you need. This will depend on the type of business you're starting and the products or services you'll be offering. Make a list of everything you need, including both big-ticket items (like office furniture) and smaller items (like paper clips).
Research different suppliers. Once you know what you need, it's time to start shopping around. Compare prices and quality between different suppliers to find the best deal.
Consider equipment rental or leasing. If you're on a tight budget, you may want to consider renting or leasing equipment instead of purchasing it outright. This can be a good option for expensive items that you won't need to use on a regular basis.
Get everything in writing. Once you've decided on a supplier, make sure to get all the details in writing before making a purchase. This will help avoid any misunderstandings later on.
Stay organized and keep track of your inventory. It's important to stay organized when running a business. Keep track of your equipment, tools, and supplies so you know what you have and what needs to be replenished.
By following this process will help ensure that you have the equipment, tools, and supplies you need to run your business smoothly.
List of Software, Tools and Supplies You Need to Start a Basketball Training Business:
A basketball, a hoop, and a court
A ball pump
A whistle
A first-aid kit
A water bottle and a food source (like trail mix) for your athletes, if you'll be out on the court for long periods of time.
A clipboard to hold your paperwork. The clipboard will also aid in keeping things organized for when you have to enter data into your computer after practice. This is important because it lets you know what each athlete needs to work on in the future and lets you know their strengths and weaknesses.
Coaching binder: You can buy one from Amazon or make one yourself by printing everything onto sheets of paper and putting them together using 3 hole punches. This holds all of your notes about different offenses, defenses, plays, drills and gives you something to pull out when players are asking questions or requesting help with something specific
Notebook: Since some stuff will come up that doesn’t fit into any specific category above, it's always good to have a notebook so there’s a place where you can write down anything else that comes up during practice that day
Pen: No biggie here—just make sure it writes well!
8. Create a Brand Identity for Your Basketball Training Company.
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Creating a brand identity for your basketball training company can be very difficult. There are so many factors to consider, from the logo design to the colors you use. But if you take the time to plan and focus on what you want your customers to feel, you can create a brand identity that will set your business apart from the rest.
Here's how to get started:
1. Define your basketball training company's purpose and values.
What do you want to achieve with your business? What kind of feeling do you want your customers to have when they think of your basketball training brand? These are important questions to answer before you start creating any visuals for your brand.
2. Choose a color scheme that reflects your company's personality.
Colors can communicate a lot about a brand, so it's important to choose wisely. If you're not sure where to start, try looking at other brands in your industry and see what colors they use.
3. Develop a unique logo that represents your basketball trainingbrand.
This is often the first thing people will think of when they hear your company name, so it's important to make it memorable. Work with a professional designer to create a logo that's both visually appealing and reflective of your brand values.
4. Create consistent branding across all channels.
Once you have your logo and color scheme, make sure you use them consistently across all of your marketing materials, from your website to your business cards. This will help reinforce your brand identity and make it easier for customers to recognize your company.
Creating a strong brand identity is essential for any basketball training business, but it doesn't have to be complicated. By focusing on your company's purpose and values, you can develop a brand that will resonate with your target audience. With a little planning and some creativity, you can create a brand identity that will make your basketball training company stand out from the rest.
9. Build a Beautiful Website for Your Business.
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In today's world, and no matter what type of business you're in, it's always best to have a beautifully designed website to share with your customers. For your basketball training business, you may not need one right away, but it's best to plan for this!
There are a few key steps to building a beautiful website for your new basketball training business:
Hiring a professional website designer or working with a freelancer - make sure to look at their portfolio and get recommendations from others in the industry.
Planning out your website's structure and hierarchy - this includes deciding what pages and baby clothing content will be included on the website, and how it will all be organized.
Creating stunning visuals and graphics - images, videos, and other visual elements should be high-quality and reflect your brand identity.
Writing compelling website copy - the text on your website should be well-written, informative, and persuasive.
Testing the website before launch - it's important to test all the website's features and functionality to ensure everything works correctly.
Following these steps will help you create a website that is both visually appealing and effective in promoting your basketball training business. If you have any questions or need help getting started, feel free to contact us and we would be happy to assist you.
10. Create a Company Email Address & Phone Number.
With a company phone number and email address, you'll be able to give your business a more professional appearance and stay in touch with customers more easily.
Here's how to set them up:
Purchase a business phone number. You can do this through a telecom provider like Twilio or Grasshopper.
Register the phone number by creating an account with the telecom provider.
Set up a professional email address using a service like Google Workspace or Microsoft 365.
Configure your email account to forward messages to your business phone number.
Note: When you're first starting out your basketball training business, you can definitely use your personal phone number and email address, but as it grows, be sure to look into other communication options!
Once you're all set up, you'll now be able to more easily communicate with customers more professionally!
11. Make a Go-To Market Launch Strategy.
You’ve done all of the hard work up until this point and prepared your basketball training business for launch – Now, it’s time to get your basketball training business name out there and start generating customers!
You’ll likely already have worked on a bit of your marketing plan during the build out of your business plan, but now you’ll take a magnifying glass to your strategy and plan out how you’ll obtain your first few customers.
To get things started, below are a few marketing strategies you can steal from:
Reach out to local newspapers about your launch
Identify social media influencers your customers follow
Host a business launch event at your office, storefront
Run a business launch sale to attract first time customers
Run a few ads online to attract customers
Get your friends and family to share your products on social media
Partner up with other local businesses in the area to share your business
Again, remember, marketing is never a “said it and forget” method. You must always be iterating on your strategy and doubling down on what worked and what your customers love most. Also, always be sure you’re never overspending in this area so that it doesn’t cut into your margins.
Methods of teaching basketball - Soviet sport
How to teach basketball? Sovsport.ru talks about basketball teaching methods for coaches, physical education teachers, and also demonstrates exercises aimed at improving your level of play.
How to teach basketball? Sovsport.ru talks about basketball teaching methods for coaches, physical education teachers, and also demonstrates exercises aimed at improving your level of play.
Where to start?
First you need to show and practice basic techniques, such as dribbling. Jogging with the ball around the perimeter of the hall, exercises with the ball in place, “snakes” will help this. Here is a prime example of the latter.
The ideal dribbling exercise on the spot is the Saw. The essence is quite simple: just throw the ball right and left with one hand.
There are also variations of it, in which the ball must be moved back and forth or between the legs. True, in the latter you will already have to connect the second hand.
There is another good exercise, which can be conditionally called the "eight". To perform it, you need to spread your legs a little wider than your shoulders and dribble the ball in such a way that it seems to describe the number "eight".
We practice passes
There are also several special exercises for this. If the players are beginners and need to practice catching the ball, then they can just play with the wall, like this guy does.
“> After you have made sure that your wards can play with an inanimate partner, you can safely give them live ones. Have them pair up and look at each other. Of course, before practicing the performance of passes to each other, familiarize them with the technique of this element. You should pass both from the floor and through the air.
It is also worth working out the gears on the go. To do this, you start both lines behind the starting line and give all the balls to one of them. At the whistle, the player standing first in the column without balls runs forward, and his partner with the ball passes to him. After that, he himself makes a run and receives the ball “in return”. Passing among themselves, the pair runs to the opposite ring and returns back.
Team interaction
There is a wonderful exercise to practice it, which children love very much, because you have to run in it. Line up the players in a circle, leaving only one ball in it. The player with the ball gives it to his partner, after which he himself runs to his place. The player who received the pass does the same. It turns out a kind of Brownian movement, in which it is very important not to get confused.
Throws
We start with free throws. Then you need to slightly diversify the development of this element, throwing from different angles, then to the right, then to the left. In general, to improve the quality of the throw, the game presented in the 4th minute of the next video is perfect.
Double-sided
So, all the basic elements of basketball have been worked out. It's time to try to put them into practice. The two-sided session is usually carried out in the last 10-15 minutes of the lesson. In front of her, the coach divides the wards into two teams so that they are approximately equal in strength. For the duration of the match, he becomes a referee who monitors the score and compliance with the rules. Athletes will get not only practice and experience from the game, but, above all, a lot of fun. And this means that they will want to play basketball again and again.
How to kick the ball correctly in football
Basketball throwing technique: basic rules
source: Sovetsky Sport
How to learn to play basketball, when to start, which exercises are effective sports, and the most common games are volleyball and basketball. They tell the basics, but few people after these lessons become Michael Jordan. However, it is quite possible to achieve sports success. If you always hit the ball in the basket and decided to learn how to learn how to play basketball, read this article. We'll walk you through the first steps to help beginners start playing well.
At what age do you start playing basketball?
Of course, if you want to build a career as a basketball player, you have to start in childhood. The most optimal age for the first basketball lessons is 8-9 years old. Some professionals started at the age of 12, but not later. At this age, the body is considered sufficiently strong, and the brain is ready to build complex schemes.
Sometimes a child is too small and is not taken to the section. But his parents may be advised to attend prep basketball for 1-2 years. There, the kid will not be taught the technique of the game, but he will begin to learn how to control the ball. This game will positively affect the health of the child and his development. It helps to develop endurance, develop coordination and agility. Basketball players improve their vision and logical thinking.
Who is banned from basketball practice?
They are not available to people with the following diseases:
cardiovascular diseases;
excessive mobility of the cervical vertebrae;
flat feet;
gastric ulcer;
asthma and other respiratory diseases;
diseases of the musculoskeletal system.
Exercises for Beginner Basketball Players
Not a single basketball training session goes without these exercises, therefore, their implementation must be approached with particular responsibility. They are aimed at developing the basic necessary skills:
To speed up the effect of basketball training, start with 5 minutes of running without stress.
After that, you can do the following exercises, which are needed to warm up each muscle group.
Shoulders
Stand up straight and stretch your arms out to the sides. Straight arms should move in a circle: 10 turns back and forth.
Pelvis
Fix your hands on the belt, and spread your legs shoulder-width apart. Perform rotations in the hip joint.
Back
Bend your elbows and press them to your chest. Put your feet shoulder width apart. Turn right and left 5-10 times in each direction.
Knees
Stand up straight, connect your toes and heels. Bend your knees slightly and put your hands on them. Perform circular movements with your knees, helping yourself with your hands.
Ankle
Keeping the hands on the belt, and placing the right foot on the toe behind the back behind you, you need to make several rotations of the feet. After a while, change legs.
Squats
Squat 5 times. The exercise must be performed carefully, do not lift your heels off the floor, and stretch your arms in front of you.
How to learn how to throw a ball correctly?
The ability to throw the ball correctly is practically the most important thing in basketball, so pay more attention to throwing exercises.
Stand 2-3 meters from the ring. Take two slow steps. Standing on one leg, throw the ball into the ring;
get behind the line. Hit the ball on the floor a couple of times. Take two steps towards the ring. Throw the ball into the basket;
standing on the three-point line, throw the ball into the wall and catch it. Take two steps and throw the ball around the ring;
to get the ball into the basket, you need to throw it into the corner of the rectangle drawn on the shield.
Leg development
If you take an extra step, you can lose points and let the team down, so you need to have trained legs. Practice the jump stop.
Do not change position while performing the exercise;
throw the ball against the wall, catch it with both hands and at the same time jump with both feet;
choose one foot as a point of support and turn forward and backward on it;
imagine that you are catching the ball with your hands while in a jump, land and make turns on the supporting leg. Please note that you need to land on 2 legs.
Practicing the pass
Basketball is a team game. Even if you accurately hit the ring, you still cannot pass the ball to others, you will be of little use to the team.
Stand 2-3 m from the wall. Throw the ball at her twice and catch it;
hold the ball with both hands. Make a movement with brushes, directing it to the wall;
Gradually increase the distance between the player and the wall. During long passes, you need to take a step forward.
Learning to dribble
Do you remember how pathetically dribbled by Adriano Celentano in the film "The Taming of the Shrew"? You can do the same if you practice these exercises;
quickly toss the ball with your fingers, keeping it off the floor;
transfer the ball from one hand to the other, wrapping it around the body, head or leg.