My quest to dunk started poorly. The main problem was that I could only do about half of the very long list of ercises the Jump Manual instructed at the crowded and inadequate YMCA near my place. The basketball court—the only space big enough to do some of the drills—was always occupied with classes. The Strength Shoes, meanwhile, were so absurd that I was too embarrassed to wear them in front of other gym-goers. I used them only a handful of times, in an empty stairwell on the top floor of the gym.
I decided to see a personal trainer to develop a program that a) worked, and b) didn’t get me laughed out the Y. After some Googling, I came across David Janik, a former Division I football player at North Carolina State who advertised sports-specific training on his site.
I met Janik at Velocity Sports Performance in Manhattan, where he trains clients. Janik was so handsome and well built he looked like an X-Men character. We talked about my athletic background and what I needed to do in order to dunk in ten weeks. He assigned me a three-days-a-week program that would improve my explosiveness and overall leg strength and told me to check back in three weeks to adjust it. "If you follow the program and your intensity level is high," he said, "I guarantee you’ll dunk again."
the program went like this
Ten minutes of dynamic stretching and light track running
Twenty minutes of plyometric training, including broad jumps, one-foot jumps, box jumps, depth jumps (jumping off a bench, and immediately springing off the floor), and full squat jumps. The first week I performed the ercises at 60 percent max effort, the second week 70 percent, and so on.
Leg weights: three sets of 10 reps of squats, deadlifts, and Bulgarian split squats. All performed with correct form. If my form slipped, I lowered the weight.
Core ercises (i.e. medicine ball twists, leg lifts, etc.)
A minimum of ten minutes of static stretching at the end of the workout. When I was finished, I drank a protein shake mid with glutamine powder, which helps with muscle recovery.
I followed the routine Mondays and Fridays. On Wednesdays, I did the same plyometric drills but swapped leg weights with upper-body training (push press, pull ups, and push ups). On off days I rested or played basketball, and I tried to stretch and ice my knees and ankles daily.
I worked out hard and noticed benefits after just a few weeks. By the next time I saw Janik, I’d put a couple inches on my vertical. For the following cycle, I increased the weight on the squats, deadlifts, and split squats, and dropped the reps by two. Two weeks later, I added weight and dropped reps again.
Janik was available by text whenever I needed him, like my very own dunk training app. The important thing, he said, was to work out hard and smart. When my knees or back were sore, he advised lowering the weight for a few sessions and eliminating depth jumps. "Listen to your body," he told me. And I did: I took a day off here or there if I needed it; I added more weight when I felt good. When, after five weeks, I started to worry that I wasn’t going to dunk again, he kept me motivated. "Leg strength is the key. Squat deep. Ass to grass," he told me, unsympathetic to the known fact that squats are fucking terrible.
How To Dunk a Basketball
The Slam Dunk…..the most impressive move in basketball. It excites the crowd, pumps up your teammates, demoralizes the opponent and gives you a boost of confidence. Unfortunately, not all of us are capable of throwing down that game changing dunk. Our goal is to help you increase your vertical and learn how to dunk a basketball.
If you are just a few inches away from dunking then you have come to the right place. If you follow the exercise routine I have laid out for you below, I am certain that you can learn how to dunk in 4 weeks or less. If you stick with this routine and train HARD for the next four weeks you should gain a minimum of 5-6 inches on your vertical leap.
So what qualifies me to teach you? I am glad you asked. My name is Brayden Fisher and I was able to increase my vertical leap from 31 to 43 inches in 7 months! The exercises and techniques I used are no secret, in fact you can see the EXACT program that I used here: 40inchvertical.net. Ok, ok,….you are ready to dunk, so let’s get started. 🙂
Learn How To Dunk: Focus On Your Jumping Technique First
Are you tired of jacking dunks and embarrasing yourself? I know if you follow the jumping techniques I am about to teach you, YOU can learn how to dunk in 2 weeks or less. Of course, I am assuming that you are able to leap high enough to stuff it down. If you want detailed information on how to jump higher check out our page HERE.
I can’t tell you how many times I have been at the basketball court and I see a guy who is SOOOOO close to dunking but just can’t throw it down. These guys try to dunk time after time using the same approach, the same mis-steps, and the same form, getting THE SAME RESULT……a missed dunk! If they would just take the time to make a few simple adjustments in their jumping form they would be able to get the extra inches they need to throw it down. Believe it or not, changing your form and implementing the PERFECT jumping technique can increase your vertical by 3-6 inches almost instantly! So what is the perfect jumping form?
Listed below I have the 7 steps to a perfect jump. Remember this is just a brief summary of jumping form but all of the steps are there. If you would like more in-depth information on increasing your vertical jump go to the links I have listed at the bottom of the page.
Warm Up – Make sure you run around a little and get your muscles warm. This will increase the elasticity of your muscles and joints and increase your blood flow as well.
Stretch – It sounds boring but it is necessary. Stretching will further increase the elasticity of your muscles which is what we want.
Eliminate Mental Blocks – You need to have the mindset that you are going to muster up all the potential you have in your body. Don’t let failure be an option! Visualize yourself successfully completing the jump.
Exaggerate The Last Step – This will lower the body and prepare you for exploding up.
Use the Whole Body – Use your arms and lower back to propel yourself in a synchronous upward motion. Point your toes slightly upward toward your knees just before explosion to allow for a full range of motion.
Transfer Your Momentum – Allow your forward momentum to be successfully transferred upward without slowing or stopping before you take off.
Be Quick – You must perform these movements quickly in order to allow all your momentum to fluidly transfer upward and increase your vertical. Going too slow, shuffling your feet, or over-exaggerating the last step will throw off the synchronization of the movement.
I hope this brief overview of the proper jumping technique will help you bring your vertical jump to new heights. Consistently practice improving your jumping form and you can learn how to dunk in 2 weeks or less.
How To Train Yourself To Dunk – A Perfect Vertical Workout Routine
If you want to improve your vertical jump then you need to increase your EXPLOSIVE POWER. In order to do this we need to train with VERY HEAVY weights and we should be able to do no more than 8 reps at a time. The main muscles involved when performing a jumping motion are the hamstrings, quads and calves. So these are the muscles that we are going strengthen in order to get you dunking in 4 weeks or less.
The exercises below are the best exercises you can do to improve your vertical leap. It is important to not only do strength exercises but also use a combination of speed exercises as well.
The Strength workout – Do 3 Sets of 8 reps with VERY HEAVY weight.
Do not do a bunch of reps. You will feel a burn, but doing a bunch of reps defeats our purpose. That will increase your vertical endurance and not your explosion. Do these exercises 3 times a week.
Squats, Lunges, Good Mornings, Hamstring Raises, & Dead Lifts
I am not going to explain exactly how to do each exercise. If you do not know how to perform a certain exercise just type it in Google and all kinds of info will come up.
The Plyo Workout – Do this twice a week on your off days.
Run 50 and 100 yard sprints – 3 sets, Jump Rope, Knee Highs, & Depth Jumps
If you do this workout routine CONSISTENTLY you will definitely improve your vertical and learn how to dunk. I hope you enjoyed the info, now get to work 🙂
Here Is A Little Inspiration To Get You Dunking In The Next 4 Weeks…
5 Tips On How To Dunk A Basketball
Work On Your Vertical Leap – First and foremost we need to make sure that we are able to jump high enough to throw the ball down. If we are not getting high enough the other tips on this page won’t matter. For the most comprehensive training on how to increase your vertical, visit: http://www.40inchvertical.net
Grip Strength is Important – Having large hands is a definite advantage when it comes to dunking. Dunking is much easier if you can palm the ball. Work on strengthening you grip and it will pay off when trying to dunk. If you have smaller hands then you may have to stick to a two handed dunk.
Work On Your Jumping Form – As we mentioned above, the better your jumping form is the higher you are going to be able to leap. We want to use all the momentum that we have to EXPLODE UP towards the rim.
– Dribble towards the basket at a good pace
– Pick up the ball from your dribble about 10 feet out
– Exaggerate the last step
– Know in your mind that YOU CAN jump high enough, and recruit all your muscle fibers
– EXPLODE UP as hard as you can
– Throw the ball down
Use The Ball – We want to use ALL the momentum that we can in order to achieve our highest leap. So, use the basketball to create a little more momentum for you. Grasp the ball firmly with both hands, when you are preparing to leap bend your knees and bring the ball between your legs, EXPLODE UP and at the same time raise your arms and bring the ball over your head. This will help you to efficiently use the upward momentum and force that the basketball creates.
Gauge Your Height – You have to be realistic, in order to dunk a basketball one handed you need to be able to reach at least 6 inches over the rim and 8 inches for a two handed dunk. If you are not able to do this then I recommend working on your vertical leap. Otherwise you are going to continue to look like the guy in the Sprite commercial.
Increase Your Vertical Jump By At Least 10 Inches In 12 Weeks GUARANTEED!
I gave you a few tips on how to dunk a basketball, but I obviously can’t tell you everything you need to know about increasing your vertical leap on a one page blog post. So, I recommend heading over to www.40inchvertical.net and check out The Jump Manual.
If you stick to the workout program and hit it HARD, I GUARANTEE that you will increase your vertical by AT LEAST 10 inches! In fact you can try out The Jump Manual for 60 days completely free. No risk at all for you. That is a deal you can’t pass up.
The Jump Manual is the best vertical jump training program I have ever come across. It is the only product that effectively targets every aspect of vertical explosion. Jacob Hillar has trained college, NBA and Olympic athletes and has consistently gotten them to 40+ inch verticals. So check it out, you won’t be disappointed.
Kill the referee: how Serena Williams cursed on and off the court
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More than a week has passed since the final match of the US Open, but the scandal involving Serena Williams has not subsided yet. The youngest of the sisters has yet to apologize for her behavior in the fight against Japanese Naomi Osaka, although the judges are threatening to boycott her next games. The American herself is in no hurry to admit her guilt and continues to believe that she was treated unfairly. Gazeta.Ru recalls the main grievances and insults in the career of one of the most titled tennis players on the planet.
Conflict with Carlos Ramos
Serena Williams returned to the tour after a break due to the birth of a child, and made it to the Grand Slam final twice in a row. However, something went wrong in the decisive match of the US Open - the American lost control of her emotions, for which she was punished.
At first, Serena did not like that the referee gave her a warning for prompting coach Patrick Mouratoglou, explaining that he never cheats. The specialist admitted that he gave signs to the ward, but the tennis player did not see them. A little later, the American broke the racket, losing the game on her serve, for which she received a second warning from Carlos Ramos, which turned into a penalty point.
This angered Serena even more. The athlete began to demand the cancellation of the punishment, called the referee a thief and a liar, promised that he would no longer referee matches with her participation. Carlos Ramos remained indifferent to Serena's hysteria for a long time, but he was already forced to impose more serious sanctions on insults - a penalty game. The score became 5:3 in favor of the Japanese, and the American could not impose a fight on Osaka. After the match, Serena refused to shake hands with the referee, demanding an apology from him.
Linesman threats
In 2009, Serena played in the semi-finals of the US Open against Belgium's Kim Clijsters. Williams lost in the decisive game at 15:30 and made a foul on the second serve, the opponent earned a double match point. The American became angry with the linesman and promised her to “shove the ball down her throat” and also kill her. Prior to that, Serena already had a warning for a broken rocket, and the second, for insults, brought Clijsters a winning point and a place in the final of the tournament. For this trick, the American suffered a serious punishment - she was fined a total of $ 82.5 thousand and received a two-year probationary period, during which any such misconduct could result in disqualification at the US Open. The tennis player apologized to the judge only a few days later.
Serena looks into the judge's soul
The next time Serena failed again at her home US Open. In 2011, in the final match against Australian Samantha Stosur, the American lost again and tried to cheer herself up. During the draw, Serena yelled out loud, thinking she had already won a point. However, the judge on the tower, Eva Asderaki, did not think so, and she counted the loss to the American for distracting her opponent with her exclamation. Williams demanded a replay from the referee, but was refused, and then she began to look for the reasons for such an unfair attitude towards herself.
“You ruined everything for me here last time, didn't you? You hate me and are ugly inside,” Serena explained to the Greek referee.
Insults against Maria Sharapova and Grigor Dimitrov
The confrontation between Sharapova and Williams did not subside either on or off the court. In June 2013, Williams spoke very sharply about the Russian woman: “She is one of those who live for tennis. Hey, can you take a break? I'm serious. She begins each interview with, “I'm so happy! I'm so lucky!" It's boring".
The American allowed herself to say not the most pleasant words to the Bulgarian tennis player whom she had previously dated: “And one more thing: if she wants to date a guy who has a black heart, then go ahead!” A little later, Serena apologized to Sharpova, although she was not sure that her words somehow offended the Russian woman.
Sexism and racism in everything
The next story is also connected with representatives of Russian tennis. In the Evening Urgant program, the captain of the Russian tennis team Shamil Tarpishchev jokingly called the Williams sisters "brothers", hinting at their great physical strength and athletic tennis, which is unusual for tennis players.
However, the Americans were offended, and Serena even accused Tarapishchev of sexism and, for some reason, racism, although not a word was said about skin color. Moreover, many supported the sisters, including Maria Sharapova, and the Women's Tennis Association (WTA) fined Tarpishchev $ 25 thousand and removed him from any activity related to the WTA. The captain of the national team was not even allowed to present a prize at the Kremlin Cup.
You can find other news, materials and statistics on page tennis , as well as in the groups of the sports department in social networks Facebook and "Vkontakte".
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Dmitry Navosha: "Match TV" should stop playing thimbles: are they a business or a social project?
In the sports media, for the second month now, there has been an almost open war between the main state sports TV channel Match TV and the leading private sports website Sports.ru. The state channel demanded that the site be blocked, and now it is asking to block the user section of Tribuna due to alleged copyright infringement: in particular, we are talking about the video of the FNL match and the friendly game of FC Zenit. Portal CEO Dmitry Navosha outlined his position on the conflict.
Our version is different: it has nothing to do with "systematic countermeasures". That this is legal blackmail, which they clumsily try to pull on outwardly noble goals. Something Sports.ru interferes with them.
- And why are the reasons so strange - a freight train, FNL? Not the Champions League, not the RFPL, not the Premier League.
- So the others were not found. What they managed to cling to in the process of a long search, they took it to court. Despite the fact that a one-minute video from the Zenit freighter is from their official Youtube channel, and not only Match has rights to the FNL. If they had looked at their own commentators on the social network, they would have found, of course, more.
– How do you understand the task set in this case by Match?
- People associated with their leadership relayed it in a rather dumb way: "dunk". Their lawyers in court, in general, also directly say that they ultimately want to seek a lifetime blocking of Sports.ru. That is why they constantly pull Roskomnadzor, which constantly answers them that, in fact, it was not created to settle scores with competitors.
– What do they want?
- The formal requirement in the just rewritten statement of claim reads: to stop "creating the technical possibility" of publishing content by Sports.ru users. Bullshit, of course, is bullshit: they would still demand to ban the Internet - as a thing that poses a threat to the distribution of content. Sports.ru is no longer Dud, Navosha or Romantsov. These are just the millions of readers and hundreds of thousands of people involved in the process of creating what Sports.ru has become and will continue to be - a place for communication about sports, a platform for free speech.
- Kandelaki says that you are not the media, and this allows you not to "obey the laws of the market."
- I deeply respect her expertise on "market" and "non-market". But I would ask for clarification - what specific laws are not applicable to us? Can we not pay taxes? We pay like everyone else so that the state can, among other things, subsidize its television toys like Match. The media are not subject to jurisdiction in Russia, or what? Jurisdiction - just as much as any company. Here they are trying to sue.
– How often do these complaints happen?
- Rarely, a couple of pieces a month. Purely technically, it’s easy to post something someone else’s - like in any social network. But if, in fact: do users really need it? The vast majority - no: people actually have their own thoughts, and they want to share theirs. Often, one of the content creators uploads it himself - on the Tribune there are blogs of Zenit, Lokomotiv, the Russian Basketball Federation, etc., in which they post videos, among other things. There are blogs of the weekly "Football" and your website: even one of the "Match" programs had its own blog. It also happens that the creators are not against distribution - when sources are indicated, this is an excellent advertisement for the media. Free, which is also important.
– Why does Match TV seek not some kind of compensation for the FNL and a friendly match of Zenit, but bans and blocking? What about Roskomnadzor?
- Ref. This is the main shame of this story. Did you suffer any damage? They came to arbitration, created for such proceedings (even absolutely far-fetched ones, if they were impatient): there is a violation and damage - he proved the fact and the amount of damage - he took money from the violator. There is one problem: arbitration will not even accept a statement of claim if you did not first file a claim with the violator. "Match" did not show us these highlights.
Roskomnadzor is such a special tool for quick reprisals, then the Moscow City Court was pulled up to digitally clean up "malicious information". When they were given such functions - simplified blocking mechanisms in 2012 - they implied an extremely specific logic: pedophiles, drugs, "calls to overthrow the legitimate government" and "suicide propaganda". The idea, in short, was to create a mechanism for pre-trial blocking (and blocking in general, even if through a subsequent trial) - in order to eliminate some evil that is obvious to society without special legal procedures. Then, under the concept of such obvious evil, they began to pull up purely pirate sites, easily created and easily closed - like, in order to quickly destroy them. Although, in my personal opinion, the latter was already a stretch - and created the prerequisites for situations like this legal raid by Match TV.
It’s as if, on suspicion of illegal parking, traffic cops grabbed a chainsaw to kill (in our case, close the site) or at least cut off their legs (I’m talking about a new requirement - to close blogs). The dispute over these several videos, for example, can end in any way - it's up to the judge to decide. But in itself, the attempt to block the Match TV channel will remain extremely rotten. We take our work too seriously to take it lightly. By the way, this explains why Roskomnadzor has already twice demonstrated its unwillingness to get involved in these showdowns and play a role for which it was not created. They may be a chainsaw, but a chainsaw that doesn't want to be thrown at normal people with it.
- Isn't it scary to fight off a huge state holding?
- Scary, not scary - well, what does the size have to do with it? With a big chainsaw you were attacked, with a small one, one person or ten - what's the difference? They attacked - you have to fight back. And what are the other options?
– Call for help.
- Well, we're making this story as public as possible. If there, however, they thought to “soak quietly”, this will not work. And I don’t think that the Moscow City Court will want to be a chainsaw either. The case will have to be considered on its merits.
- But we live in Russia. Anything can be done here.
- In Russia. But we live not only in space, but also in time, and this time is 2017. Everyone already has the Internet, and it is not yet completely crippled - information is still spreading. You can try to do anything, break everyone over the knee, but on the sly it still won't work.
Sports.ru is already 19 years old and during this time it has not a single lost trial and not a single unsatisfied claim from the copyright holders. The company successfully cooperates in video distribution with a bunch of organizations - from the NBA and the Euroleague to the same FNL. They also collaborated with NTV-Plus, on the basis of which Match was built. To expose such a site as a suitable victim for execution still will not work, with all the desire. Sports.ru worked long before "Match TV" and will continue to work for a long time after, while "Match" will disappear in three days immediately after the salary stops falling on the card. How a cloud of similar state and semi-state undertakings has already disappeared.
“You can always stir up, something mutual”
Tina Kandelaki
Photo Archive NECONE ONE ONE ONIS INSERIA) to get in touch with you somehow? Why did Kandelaki cancel the meeting?
- I didn't understand at first. Over the weekend I watched a video from the St. Petersburg forum - first Bilan, then Kandelaki, the picture developed. "I would not call it a war, war is when you talk on an equal footing." I'm too cool for this shit. They blame bookmaker advertising, and this despite the fact that they themselves have always advertised bookmakers. Well, such a typical TV arrogance. Big people with billion dollar budgets. They confuse, of course, their wool with the state one, and, it seems, without noticing it themselves, they constantly juggle concepts. When it’s convenient, it’s “a tough business, ready to kill for every penny,” when it’s convenient, it’s “a social project, we popularize sports, and ratings, give us more money.” Sports.ru - some kind of shell underfoot, crush. Now it’s clear where all this “only our content is content”, “only we spend money and should earn money” comes from, although how many sites in Russia have been spending decades on building something sports. They apologized so sweetly a week ago, stealing the text from Sports. ru for the prime-time broadcast of Match TV, while not interrupting the cry about “piracy”. They are probably tiny for a monopoly broadcaster "3.2% rating in the age category 25 - 59” is considered a personal achievement - and not the biathlete Fourcade or Spartak, who collected so much without them. Although, in general, they collected more without them.
I don't know, maybe impressions are deceptive. Personally, I am not familiar with both ladies. I judge only by what I see and hear. But so far, it looks like a kingdom of crooked mirrors: we can't understand them, they can't understand us. If so, then a personal meeting really won't help.
– Has there been a single meeting on the sports market for a year and a half of Match's operation?
None. From my point of view, this is a bit of an alternative talent - not a single attempt to look for points of contact with sites with a large audience. All right through, bend everyone. First, the termination of the Plyusovsky contract without unnecessary talk and ceremony, although this actually expanded the audience of the legal video quite well and gave Gazprom-Media the opportunity to show its advertising to everyone. Then these lawsuits and attempts to block. Well, who knows, Sports.ru probably has a bit of an old-fashioned style: we can be friends with someone in the market, we can have a little shit with someone. But me and our guys communicate with more or less everyone, from thematic sites to prominent VK publics. You can always stir up something mutually beneficial, or at least exchange experiences.
– Creative producer Bilan says that they cannot call or write to anyone about claims.
- Well, I'm telling you: I don't understand much here. But no problem: to sue means to sue. You saved 10 minutes on a letter/call or an hour on a meeting - now you will tell everywhere what such good goals are pursued by threats of destruction of sites due to a dispute about the FNL and Odense - Zenit. Lawyers, again, have work to do - four people came to the first meeting from Match. You look, and they will not be taken out of the state as commentators and reporters.
- Sports.ru logically presses "Match TV" on this topic. Is publishing the only way to protect the media?
- Yeah, well. 2/3 of the news are their own statements, the rest are specific facts. We write a lot about everything noticeable on the market. Did they write little about the Utkin vs Kandelaki conflict? Or about sports ratings on TV and manipulations with them.
- And yet they began to pay more attention to the topic.
- Well, look, a monopolist has appeared on the market, which in itself gives a lot of informational reasons. When he started throwing himself at people, attention, of course, was added. Including, I admit, due to the fact that these people are us and our users. This, of course, gives rise to a certain conflict of interest, but we did not create it.
There are enough internal plots in this scandal, and now is the time to bring them up. For example, we wrote earlier that a monopoly is evil for Russian sports. His ridiculous now (less than Poland and Belgium) television income will not grow. Growth can only come from the competition of different buyers, and if there is none, then why pay more? Russia is the last significant country negotiating the showing of the Confederations Cup. In many ways, just because they didn’t learn how to sell football normally and make money on it.
The story about monopoly pressure on trifles like us getting underfoot is also separate and important for Russia, and it is far from being only about sports. In short, there will be more to write and talk about.
– The clip with the parody of "Match TV" and Cherdantsev's mortgage was not produced in the office of your site?
- Of course not. This is the YouTube channel oSporteTV, quite famous. They already have under 700 thousand subscribers on this platform.
"SERGEY GALITSKII REFUSED THE IDEA OF CREATING A SPORTS TV"
– What is Sports.ru's budget?
- Well, we are a small private company, we are not required to disclose the numbers.
– Profitable?
- In the crisis, in the 15th and 16th years, they went into the red. The market dipped, our main advertiser - automotive brands - saw sales drop. At the same time, it was necessary to invest heavily in mobile, somehow we managed to survive. And before the crisis, they paid off normally, and there was even enough money for development. I think we will soon be able to develop much faster than now.
- Will you file a counterclaim against Match TV for their violations?
- #Intrigue.
- There is no thought that the initiative of these cases is not at all from Kandelaki and Bilan, but from the bosses of the holding or even someone from Gazprom?
- I don't have reliable information about how everything works for them. I won't lie. Well, this does not change our task either.
– At the same time, the problem of piracy objectively exists in Russia. What do you think of her?
– What is there to think about? We look at the best world practices. For example, music. For a decade or a half, they struggled with the problem, until, through trial and error, they realized that the only way to replace the piracy offer was the wide distribution of legal content. Maximum wide. I can buy music from Google, and Apple, and Yandex, and from a telecom provider, from a dozen other small players. I can by tracks, I can by albums, I can by subscription with auto-renewal. With access to cloud from any device. Everything is not so expensive, but thanks to the price and convenience, I ultimately use it much more and bring quite significant money. I get something for free at all - there are projects with monetization according to the advertising model. Today it is much more convenient and easier to consume licensed music than unlicensed music.
In this sense, the idea of “collecting all sports on one site” is not just a utopia, it is a direct indulgence of piracy. With such know-how of the Brezhnev era, the problem is, in principle, unsolvable. The internet doesn't work like that, really. Wherever o more can be achieved when the content itself comes to people where they live than by trying to force everyone to come to you. Sports.ru, for example, distributes its content to almost all digital media, from iOS and Android to Facebook.
And if we are talking not about Western sports, but about Russian sports, we must somehow stop playing tricks with the audience. Either it’s like a business, or it’s a social function, where you need to constantly pour money from the budget and from state corporations. Something like museums and hospitals (only for some reason with salaries three hundred times higher than those of doctors). Mutko recently switched to the mode "our football is not a business, but a social phenomenon. " We must be determined. People are not stupid. It is purely morally much more difficult to convince yourself to pay for what, in general, you have already paid from taxes. And the product mutilated by state administration is usually so-so.
– Do you happen to watch unlicensed broadcasts yourself?
- Who doesn't? Where else can I see Spain? Or the Champions League final, when there is simply no working licensed broadcast? Streams in social networks and video hosting sites are working great now, even a hill is no longer needed.
– What would you do with Match TV if you were related to it?
- Below the waist question. First, well, who am I. And secondly, we have a million of our own problems, tasks and jambs on Sports.ru. No, really, we still have to bring our websites and applications to perfection. And then, I haven’t had a TV for six years now - I watch sports and movies on my computer or already on a large projector in the office.
– And yet. "Match TV": what should it be?
- Well, look. Sports are the most underrated spectacle in Russia, by a huge margin. About 10-12 million people are interested in them in a daily format (outside the Olympics and world championships), less than 10 percent of the country's population, and at least 25-30, as in the States or Europe, should be. Minimum. Sports need to be skillfully presented to people and beautifully sold. Serve on a silver platter to all digital media. Reveal different plots so that everyone catches on to those close to them - from Conte's cunning tactics and Messi's feints to Russian curling beauties and the fact that Cristiano has cool hairstyles. Experiment and improve products. Well, the subscriber Alexey Borisovich Miller wants his favorite commentator for the matches of his favorite team, and you need to broadcast for the whole country. So try to make a variant with two broadcasts or two tracks - for the "A" team and the "Z" team.
In short, "Match TV" of a "healthy person": he is trying to drag the next 10 - 20 - 30 million people into the sport and he is starting to succeed. And not like now: by hook or by crook, to squeeze out those who were interested in sports from the available media even before the "Match". In principle, I am against spending state and quasi-state money on such projects. It's inefficient. And this breaks private business, which itself would do the same cheaper and cooler without state subsidies, and would still pay taxes. But when solving this problem - a significant expansion of the audience of sports - this money would not, at least, be thrown away completely for nothing.
– Where would private business come from in such a small and not particularly rich market?
- Well, we are doing something, a few more sites are doing it. And if it’s about TV, then there are markets that are much smaller and poorer, from Belarus to Armenia, and almost all top sports are shown everywhere.